How to Write a New Store Opening Press Release | Sample Template & Example

Your New Store opening press release should include the following information: Catchy headlineDetails about the new storenamelocationproducts/ servicesopening dateopening timesownerhistory of the brand Quote from involved parties – CEO, owner, manager, buyer/seller (recommended)Relevant image: company logo,

Your New Store opening press release should include the following information:

Catchy headline

Details about the new store



products/ services

opening date

opening times


history of the brand

Quote from involved parties – CEO, owner, manager, buyer/seller (recommended)

Relevant image: company logo, store building, products,owner, manager, CEO, manager (recommended)

Company website URL

Release date


Boilerplate – about the store and the brand;

Contact information (contact person, store address, phone)

The main thing you need to know before you start writing is what type of information you need to present in your press release. Then we can work on shaping this information into the perfect press release.

You should not overwhelm the reader with too many details: instead, you need to offer enough to entice their interest and provide an opportunity for them to learn more about your brand and your new store by visiting your website or your store location in person.

“Like a good convenience store in the world, the mind is always open.”

Leza Lowitz

It’s true what marketers say, a good press release can really knock your readers’ socks off.

Are you wondering how you can achieve this effect with your content and make your new store press release announcement appeal to your target audience in a natural way?

Let us help you out. We know from experience that

the questions surrounding the writing of a press release are many:

How do you know your press release is serving its purpose?

How do you make sure that you have effectively tied your news about the store opening (this particular event) with your company’s story (in general)?

Have you written your press release in a way that all details fit together in a coherent text and get people to read the whole message?

How can you make your readers think “I should really check this place out”?


ou Don’t Want To Write Boring Content

“When a customer enters my store, forget me, he is king.

-John Wanamaker

You want to hook the audience with your press release and capture their attention with exciting information by avoiding any common clichés and phrases;

Try to create a connection between the brand and the desired state you want your customers to achieve.

Don’t miss the large opportunity to explain why your products deserve attention. The press release content is one of your opportunities to motivate your customers to visit your store and to buy.


um up your value proposition to give that final push to capture your customer’s trust and increase your press release’s chances of success.

To create a compelling story around your store opening and brand creation, tell Google more about your brand and help your customers understand the value of your brand and products.

The Scarcity Creates More Demand!

Did you know that a few tweaks to your press release announcement could drastically increase your traffic and sales?

For instance, if you want to create content that ranks in Google and brings more traffic and store visitors, include an awesome brand description in your press release … consider it as something as appealing as any sign that shouts “Sale!” or “Deal” … the element that can cause excitement.

We always recommend that our press release writers should do proper keyword research and add the relative targeted keywords associated with the client’s products, site and brand and try to respond to the queries that the target audience is likely to search for on Google.

You can include those keywords in the body of your press release and as part of the press release title and product descriptions. This in fact, is how you can optimize your store opening news announcement and boost your trustworthiness, authority, expertise, rankings and traffic to your store.


Here is how you can turn a dull “check out my new store” story into a powerful press release with a solid news angle. You will see yourself that a press release announcement can, in fact, be a kind of genius next-level marketing tool.

UNIZen To Open First California Store In San Francisco In July 2020

San Francisco, CA, Release: May 17, 20.

For Immediate Release

UNIZen today announces that it will open its first California store in San Francisco’s Oasis Center at the end of July this year. The Oasis Center is the largest shopping mall in California, popular among local residents and visitors alike.

The approximately 12,100 square-foot UNIZen store will offer clothes and accessories for children ages 2-16 over two floors (2A and 3A).

The company plans to introduce its products and its upcoming autumn collection via a Pop-up store in June.

More information about the products that will be offered by UNIZen at the San Francisco location and the opening event can be found at

UNIZen is committed to creating perfect clothing that meets the needs of children’s daily lifestyles. The brand offers high quality, functional gear for toddlers and teens at affordable prices. Its main focus is on producing new and modern designs that make children comfortable.

Victoria Johnson, CEO of UNIZen California, commented that “UNIZen is honored to open our new store in the Oasis Center, a premier shopping location in California. We look forward to becoming a member of the local San Francisco community and building our reputation for excellence among local parents as well as the U.S. and international visitors on holiday in the city.”

The new store will be located in Buena Vista & Haight Street, in Oasis City Center, California’s largest open-air shopping center. It will be opened from 8 am until 9 pm Monday – Saturday.

UNIZen will set up a Pop-up store within Oasis City Center in June this year, ahead of the official store opening party in the summer. Details regarding the Pop-up store can be found on the company website and online store:

Contact info:

Name: Victoria Johnson, CEO

Organization: UNIZen

Address: Buena Vista & Haight Street, San Francisco, CA 94117

Phone: +1-880-706-6051


You don’t need luck to take advantage of the unique marketing opportunities that press release campaigns offer.

If you write your press release the way we have shown above, you have a very high chance of success.

Follow our tips and use the following template to create the perfect professional grade press release announcing your store opening. Here’s everything you need to know to write press releases that engage and convert and as a result get real results and real paying clients.

We’re sure you will love the results. As many others already have. Our Press Release Zen Clients are  living proof that our templates and press release campaigns work.

[Headline Of The Press Release]

[City] [State} Release Date: [“For Immediate Release” or a concrete date][Summary Section: Briefly describe your announcement]

[Insert a quote from a company representative related to the brand, company]

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the services/ products the store will offer]

[Write about the exact opening date, location, inlcude information about the opening times of the store]

[Include a call to action and an URL address where the reader can find more information about the store]

[Boilerplate message about the company: insert the following information

Contact info:






Now that you know all this information, you should have the courage to venture into press release marketing with confidence.

Now you can walk away knowing how to write professional press release announcements and how to make your potential clients happy and excited about your event and brand.

If you still have any questions or are hesitant to implement your first press release campaign, please get in touch or leave a comment below this post.

Are you ready to take your digital marketing to the next level?

Click Here:


our step-by-step formula that will allow you to drive buyer traffic on demand and grow your own business to hit the 6 figure per month mark.



Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Incubators- operating a content network of several thousand sites while federating 20+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $15M+ in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Discover our work!