How To Manage Your Online Newsroom


Managing your online newsroom can be very time-consuming unless you are very well organized. Public relations (PR) can be a nightmare if you don’t have a workflow that makes sense for your business.


What is an online newsroom?

An online newsroom, also referred to as a media page, can be considered an index page or hub page with the most important information about your business, and links to all of your most important public relations work, such as your press releases and their media pickups, images and more.

Why create an online newsroom?

An online newsroom offers many benefits. Whenever you issue a press release, you should always provide a link back to your website. However, sending journalists and other media representatives to your home page would be a waste of time. It might prove confusing because you would be pretty much leaving them to wander around in the hope that they might find something useful.

By contrast, sending them to an online newsroom should offer them all they need to know about your business and show that you are worth paying attention to because your company is a hive of activity in your niche or industry.

More than two-thirds of journalists visit online newsrooms at least once a week, and about one-third do so daily, so if you don’t already have one, now is the time to start putting one together. And once you do, it will be important to manage it regularly.

Creating a public relations (PR) workflow

Every business should spend some time each week on PR. If there is something new, such as a product[1] launch, live event coming up, or another company milestone, a press release should be issued.

If companies wish to raise their profile in their niche or industry, they should regularly pitch interesting stories to the top journalists who cover their niche.


Most marketers will use a press release distribution service to publish their releases, but they can also send them directly to journalists working in their niche if they wish. As soon as the press release is published, copy and paste it on a new page of the company’s website and create a link to it.

If you pitch to the media, wait a few days to give journalists a chance to pick up the pitch. If they do, copy and paste on a new page of the company’s website and create a link with title, date, and publication that picked it up.

If no one picked it up, do the same as the above, but place it in a section titled Pitches available. Any journalist looking for[2] story ideas can contact you about using them. Put your contact information at the top of the section to make it easy for them to connect with you.

Managing your media

Your media will include images, video, and perhaps audio. Create one master page for each which will contain content or links to your content.

On the images page, you will include corporate images such as logos, photos of your location, and headshots of staff. Include captions for the staff members, and information about their areas of expertise.

Include product images organized under product names. Make sure they are high-quality and that you capture your product from all angles.

On your video page, also organize your videos so they are corporate or product-related. Link the title of the video to a page where you have embedded the code for the video player so you don’t have to worry about storing large files at your site or getting clunky playback.

Do the same for your audio page, for the same reasons.

Call us today to speak to one of our PR specialists: 1-800-713-7278


  1. ^ product (
  2. ^ looking for (

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Incubators- operating a content network of several thousand sites while federating 20+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $15M+ in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Discover our work!